Open Overton is a community project to help local independent businesses grow and thrive. Working as part of the Overton Business Association my goal is to build the ‘Open Overton’ brand and increase awareness. Our aim is to develop the area as a destination village for great local businesses and services, events and tourism, as well as a lovely dose of country life. With over 60 members, I maintain close contact with all to help push their own marketing initiatives and provide a solid platform to drive interest back to their websites and social media accounts.
• Defined, designed and developed the creative strategy including versatile logos, fonts and colours with key brand messaging.
• Continous maintenance and regular updates of the Open Overton website.
• Drive campaigns to shop local, support local and love local.
• Initiated and maintain the Open Overton instagram page with regular updates on local businesses, events for all and ‘a day in the life’ feel.
• Grow the Open Overton following to engage an audience of regular followers both near and far.
• Graphic design, photography and image editing for use across all marketing platforms.
• Creative direction for special events such as the Overton Christmas Market and the new Open Overton Food Fest.
