Armorduct Systems is a Cable Management manufacturer based in Dudley. Initially welcomed on board to refresh their website it soon developed into a complete brand overhaul. With graphics that felt dated and an inconsistency in brand messaging, they recognised that although the website is an initial window for the customer, the Armorduct brand required more solid content, especially as an independent in the industry holding their own against larger competitors.
I worked with the Company Owners and Directors to achieve:
• A refreshed brand identity to include logo, straplines, new colour palette, fonts, product photography etc.
• A smooth roll out of new brand guidelines across digital, print, building signage, uniforms & vehicles.
• Design and development of written and graphic content for catalogue refreshes, sales brochures, marketing flyers and e-shots.
• Created a coherent and consistent sales and marketing brand, making Armorduct instantly recognisable to their target audience.
• A complete redesign of the Armorduct website to incorporate a contemporary design offering a clear insight into their many products and services.
• Worked with an external developer to improve UX, SEO and user interaction points.
• Managed the Google Adwords and Analytics accounts.
• Increased website users by 68% in 18 months.
• Continual creation of new content in support of the sales team to include technical specifications, presentations, catalogues, brochures, print ads and POS
• Design, develop and manage the Armorduct Showpad account - an intelligent content management solution that houses sales and marketing material
"Lorlei is a consummate professional with a great presentation style. She designed and facilitated all things associated with the new Armorduct branding and website, liaising a consistent modern design theme throughout the business. Her preparation for each of our meetings has been very comprehensive and meets with the unique needs of Armorduct. Lorlei constantly receives outstanding reviews and I recommend her without hesitation"
Alfie Rowe - Managing Director - Armorduct Systems Ltd
• More recently we have developed the use of CAD to visualise the bespoke requirements of our large scale projects i.e column trunking for the stations on the Northern Line Extension for Transport for London.
* RMS Ltd and Armorduct Systems are sister companies