Katy Richards is a ballet teacher and although the majority of her class is made up of girls, she has noticed an increase in the amount of boys joining. Whilst all the girls all love receiving ballet themed gifts for their birthdays and Christmas, she was increasingly aware that there is nothing on the market for boys and their ballet interests. Katy asked me to look into developing an initial look with some some ballet boy illustrations.
• Simple, effective character illustrations aged-up slightly to create a sense of admiration and growth for younger target age groups.
• The key is inclusivity, no racial stereotypes and a potential to veer into a street dance feel.
• Potential brand names.
• Light and fresh colour palette based around tones of yellow and blue.
• Graphics evoking movement.
• Some key product concepts for boys who love ballet.
