Fido’s Nest are a lifestyle brand for dog lovers featuring the strapline ‘Caring for your creatures comfort’. They are a new business aiming to develop products that follow their ethos of Sustainability, Style & Substance. Fido’s Nest believe in the #nestfactor - that all pets deserve their own special space within your home without being detrimental to your sense of style and interior design considerations.
I have worked with this brand from it’s first inception to define the creative strategy, design the graphic look and feel and develop the Fido’s Nest touchpoint across product, packaging, website, facebook and instagram. I have also been lucky enough to head out to some doggie photoshoots!
• Designed the logo, offering a number of variants across different requirements.
• Developed the overall brand feel to include fonts, colours, icons, straplines, business stationery and consumer messaging.
• Built the initial visual direction of the Fido’s Nest instagram page.
• Developed the graphic assets for the website and facebook accounts.
• Provided business coaching to Becky, the founder of Fido’s Nest to help establish the direction of the business.
"I am so delighted to have had Lorlei's input with my business. Her knowledge, expertise and artistic ability are second to none. In seeking help with product labels and a logo, I've ended up with an extremely strong brand identity, strong direction and guidance with maintaining the brand and I've received some seriously useful business coaching, ideas and support. I am running a business alone, but with Lorlei's involvement, I feel like I've had a team of people working for me. I can not recommend her highly enough, but I almost don't want to, because I don't want to share her!"
Rebecca Kane - Business Founder
When founding her business Becky followed the correct procedure of trademarking the name Fido's Nest with the IPO. Unfortunately a larger company group in the pet sector challenged the use of the term 'Fido' and Becky had to undergo the process re-branding to 'Lupo's Nest' which is why you will see some inconsistencies as this name change plays out in all avenues.