Raw Supremo is a brand born out of the desire to offer something different in the male grooming aisle. Rooted in the development of products such as beard oils, face moisturiser and moustache wax, the brief was to get creative with colour and incorporate a sense of fun in contrast to the common monochrome look of its key competitors. Working alongside Barry Tong and his team at Sol Retail I developed:
• Project moodboards that investigated possible brand names, colour palette, logos, fonts etc.
• A character that embodies a vibrant mischievous charm.
• Labels and packaging for 9 SKUs.
• Strap lines, products names and key brand/packaging components.
• The early stages of brand communications and point of sale.
"Raw Supremo is somewhat of a passion project for me. After years in health & beauty retail I wanted to develop my own male grooming range. Lorlei was quick to absorb the brief and produced visual examples quickly. She is always on hand to roll with the unexpected changes and hurdles that we have faced and has the ability to both step back to look at the project from a whole as well as focus on the tiny details required for such small packaging formats"
Barry Tong - Managing Director - Sol Retail
