Seven years experience in the Nickelodeon Consumer Products team at Viacom International. A vast and highly regarded company that houses a variety of globally recognised multimedia brands including the truly unique and iconic SpongeBob Squarepants.
He lives in a pineapple under the sea, absorbent and yellow and porous is he! By 2013 Spongebob the animated TV series was airing in 170 countries and in 25 languages. SpongeBob is an energetic and multi-demographic brand with a wide scope for product development.
As a Product Development Design Manager, I oversaw the Agent Market portfolio across thirteen territories and cross category: Fashion Apparel & Accessories, Toy & Game, FMCG (fast moving consumer goods), Home and BTS (back to school).
• Worked in partnership with the Creative Director, Product Development Category Managers and Account Executives to successfully manage the creative aspect of all product development for agent markets to include Australia, New Zealand, Benelux, Scandinavia, South Africa & Russia.
• Developed strong working relationships with the in-territory agents build ranges for key retailers including: Cotton On, Target, H&M, Kmart, Babyshop, Big W, Ackermans & Mr Price.
• Drove innovation, co-branding projects and creative output across all brands, categories and target ages.
• Brand guardian and quality control across all brands, categories and territories.
• Continual trend analysis, research and idea generation. Sourcing and brainstorming new ideas for styleguide output, production techniques, product development and branding.
• Initiated and drove creative development meetings and creative output with partners to discuss brands, existing product, brand planning, available assets, processes & creative strategies.
• Developed new and existing in-territory agents to Strategic Partner standard while continually training and recruiting new creative personnel.
• Organised and implemented the annual Creative Summits for all agents to attend for updates on Brand Management, Retail Opportunity, Creative Assets, Creative Responsibility, Innovation and Processes.
• Ensured the smooth running of the approval process whilst identifying where improvements could be made.
• Worked with the New York based Operations team to devise planning, roll out and adjustments to the Nickcentral asset housing system.